I opened the store Two Elle in 2007 at 2309 12th Avenue South in a commercially zoned bungalow house. Then, in 2009 I opened a second location at The Hill Center in Green Hills. The 12South location was affectionately called "the magic little house." It featured Orla Kiely wallpaper, library-style bookcases, and an often-occupied porch swing. The Hill Center location, although new construction, was designed to look like an old bar, complete with a pool table, a stage, a custom-built bar that functioned as our register, and a giant graffiti wall featuring aged versions of our ad campaigns and event posters.
At Two Elle, brand identity was paramount. Whether in ad campaigns, in communication on twoelle.com and live with customers, or simply in our bold red bunny logo, branding drove my every move.
I designed a collection of screenprints for Two Elle in Nashville. It started as a small, branded collection, but it later grew into our best-selling product.
Featured brands:
Anthropologie
Cath Kidston
Crate & Barrel
Fishs Eddy
Mitchell Gold + Bob Williams
One Kings Lane
Orla Kiely
Penguin Classics
Pottery Barn
Pottery Barn Kids
Pottery Barn Teen Emily & Meritt
Restoration Hardware Baby & Child
Sherwin Williams
West Elm
Featured Brands:
Alex & Ani
Converse
Converse by John Varvatos
Current/Elliott
J.Crew
Kate Spade
Madewell
Marc by Marc Jacobs
Nike
Orla Kiely
Project E
Rachel Antonoff
Rag & Bone
The Great
Wildfox
Featured Brands:
Byredo
Chanel
Charlotte Tilbury
Dior
Diptyque
Goop
Herbivore
Juice Beauty
Kypris
Le Labo
Marc Jacobs Beauty
Milk Makeup
Nars
Tom Ford
YSL
I am a copywriter for LA-based creative studio Someone & Others. Major clients include ZIIP Beauty, KNC Beauty, and Melanie Simon Skincare.
I also write about health, beauty, and pop culture at www.fromthepurplecouch.com.
Please email
rachel@rachel-lowe.com
for writing samples.
